Philips: Don’t get too excited about 3D

BERLIN–Shelled out several thousands for a Philips Cinema 21:9 television? You’ll be pleased to hear it’s obsolete.

Philips has bumped the firmware and added a micro polarizing lens to the screen, to create a prototype 3D TV.

The TV gets its tri-dimensional input from a prototype 3D Blu-ray player. Philips said Thursday at IFA 2009 that it’s “actively participating in the 3D specification work of the Blu-ray Disc Association.”

Philips’ Cinema 21:9

But hold it right there. Amid the 3D arms race–which has all the major manufacturers at IFA insisting that 3D is the next big thing–Philips is sounding a note of caution.

The company said it has “no immediate plans to launch any commercial 3D TV products in the short term” and that any plans “will depend on 3D TV standards.” In Thursday’s press conference, Philips conceded that 3D isn’t stable yet and that the technology “isn’t quite there.”

In other words, Philips has punted the prototype 3D television to keep up with the Joneses–i.e. Sony.

(Source: Crave UK)

Check Also

CNET’s Editors’ Choice Awards: The Best Products and Services for 2023

For more than two decades, CNET editors have poked, prodded, tested, retested, intentionally dropped and even stayed up all night to assess the new products and services that promise to change the way we live and work.  Our new Editors’ Choice badge.  CNET In 2022, our team of experts found 82 products and services in …

Leave a Reply