AT&T will eventually sell DirecTV service in its stores. Josh Lowensohn/CNET For AT&T and DirecTV, …

DirecTV The blockbuster deal between AT&T and DirecTV proves one thing: that the National Football League Sunday Ticket package is the crown jewel in the satellite-TV provider’s programming package. DirecTV’s relationship with the NFL and maintaining the Sunday Ticket package is critical enough to the $48.5 billion merger with AT&T that it is deemed a deal breaker. If DirecTV doesn’t …

Cricket stores get a new look under AT&T. Cricket The Cricket Wireless brand got a new lease on life thanks to AT&T, which re-introduced the prepaid wireless service on Sunday with a new set of competitive offers. AT&T inherited the Cricket brand through its $1.2 billion acquisition of Cricket-parent Leap Wireless, which closed in March. As a result of its …