Related Articles
Watching athletes break records on your phone has helped NBC break an Olympic record of its own.
Through Tuesday, viewers streamed 883 million live minutes of the Olympics, blowing past the 818 million minutes of live video streamed for the entire 2012 London Olympics. That includes video streamed via NBCOlympics.com and the NBC Sports app.
“The 2016 Rio Olympics is the first in US media history with prime-time Olympic coverage on channels other than the primary broadcast network,” NBC said in a release. “It is also the first time that the broadcast network coverage, including primetime, has been streamed simultaneously on digital platforms.”
Tuesday also had the largest prime-time viewership overall since the games started on August 8 with 36.1 million viewers across broadcast, cable and digital.
