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Amazon is taking its deal-of-the-day concept into the physical world.
The nation’s largest Internet-based retailer on Thursday finally spilled the beans on the mysterious driving around Seattle since Monday. The truck — and it is a single truck — will act as a real-world version of its daily Gold Box deal, offering up limited quantities of a product for that day.
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Customers in the Seattle area can view and purchase what’s on the Treasure Truck through Amazon’s mobile shopping app, and can pick up the item at one of the predetermined drop-off points. The program begins in Seattle on Saturday at 7 a.m. PT.
While the Seattle-based company has built its business on the ease of use of the Internet, the Treasure Truck program is one of the ways Amazon is working to establish a stronger physical presence in the eyes of customers. The company offers Amazon Lockers in public locations that can hold your packages, and has invested in faster same-day delivery of select items.
It’s also not the first time Amazon turned heads in the real world. Last year, Amazon left a giant orange locker in downtown San Francisco and pushed the Tweet hashtag #giantlocker in exchange for prizes, with the grand prize inside being a car.
The first deal available from the Treasure Truck is a $99 inflatable paddleboard that Amazon said was 79 percent lower than the retail price. Future deals include a limited edition glass cup from Glassybaby and tw0 24-ounce porterhouse steaks. The truck will offer a new product several days a week.
The Treasure Truck is limited to Seattle, but is a long-term program. Amazon declined to comment on whether Treasure Truck would make its way to another city.
