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Monday, June 17, 2024

Samsung’s diva act

Attention all you fashionistas out there. Samsung has launched a new line of cell phones called the Samsung Diva Collection 2010 to satisfy your inner diva.

Designed by Estonian model Carmen Kass, the line is targeted toward “fashionable women” and consists of two devices, the Samsung Diva S7070 and the Samsung Diva S5150.

Both phones feature an embossed quilted back cover (pearl white on the S7070 and silver on the S5150) and offer special features, such as Beauty Effect and Lomo Effect camera options for “flawless portraits,” an SOS message for security, a Fake Call feature to get you out of a bad date, and an Etiquette mode, which is really just a fancy way of saying silent ringer.

The S7070 is the higher-end model with a larger 2.8-inch, 240×320-pixel TFT display, instant messaging, diamond-shaped crystal button on front, a Wish List feature to help streamline your shopping (rolling eyes), and longer battery life (10 hours of talk time vs. 7 hours). Meanwhile, the S5150 has a 2.2-inch screen and seasonal wallpaper. Both are tri-band GSM phones (900/1800/1900; GPRS/EDGE) and have Bluetooth 2.1 and 40MB user memory (expandable up to 8GB).

In addition to the handsets, Samsung will offer a Premium Package that includes a phone strap and handmade genuine leather phone case. The Samsung Diva Collection will launch this month in the U.K., France, Germany, and other parts of Europe followed by South Eastern Asia and China. No word on North American availability or pricing.

Frankly, some of the women-specific features made me laugh but I’m just glad they didn’t make the phones pink and think that would appeal to all women. It’s not always about fashion. Ladies, what do you think?

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