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Thursday, April 18, 2024

iPhone XS, iPhone XS Max, iPhone XR, Apple Watch 4: Everything Apple just announced

Welcome to the 2018 Apple September launch event, where the company delivered the long-awaited (well, since this time last year) details on its new iPhones, the flagship iPhone XS Max, its little buddy the iPhone XS and a mainstream replacement for the iPhone X, the iPhone XR. Plus, the Apple Watch Series 4 goes all-in on health with a built-in EKG and more.

Now that it’s over, our takeaway is Apple’s testing your willingness to splurge, and testing our patience waiting for the things we didn’t get.

Apple event photos: New iPhones and more

Apple Announcements Sept 12 2018 iPhone XS Max and iPhone XRApple Announcements Sept 12 2018 iPhone XS Max and iPhone XR

Apple Announcements: Homepod, Mojave, and moreApple Announcements: Homepod, Mojave, and more


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In addition to its main mobile-device product announcements, Apple updated us on other product lines and how well it’s doing, and more. Tim Cook pwned Twitter with a seemingly mistaken tweet that led into a Mission: Impossible-style intro. Here’s the highlights:

iPhone XS, iPhone XS Max, iPhone XR: See Apple’s biggest phones ever




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iPhone XS and XS Max

This is the big news that fans have been eagerly awaiting, prompting a leak- and speculation-fest in the months leading up to the big announcement. Wait no more.

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Apple iPhone XR: Cheapest new iPhone priced at $749


iPhone XR

Because not everyone can afford the flagships, there’s the more affordable iPhone XR. It has an LCD-based, 6.1-inch “Liquid Retina” display.

New iPhone prices

iPhone XR iPhone XS iPhone XS Max
US $749 $999 $1,099
UK £749 £999 £1,049
Australia AU$1,229 AU$1,629 AU$1,799

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Apple Watch 4 gets larger screens, new watch faces


Apple Watch Series 4

Thanks to its new zero-bezel design and having replaced the button with haptic touch regions, the new series of the Apple Watch increases its face size to 40mm and 44mm.

Apple Watch Series 4 in pictures: Take a look at Apple’s heart-monitoring wearable




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Look back at our Apple iPhone XS live blog.

How much are you really willing to pay for a new iPhone?

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