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HP Z Club: Trying to make pro creative gear seem cool and affordable

HP wants you to think about professional creative gear as “a cool platform” for getting your work done. Why? Because “‘workstation’ doesn’t resonate.”  And the company has a point: Would you have clicked on this story if I’d used “workstation” in the title? Statistics say no. The word conjures visions of ugly, boring PCs manned by ’70s-era engineers — that …

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