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We Watched More TV on Streaming Than Cable for First Time Ever, Nielsen Says

Streaming services captured the largest share of television viewing for the first time ever in July, according to data released Thursday from Nielsen, the television ratings authority. Of all the TV watching time in July, 34.8% happened over streaming while 34.4% happened over cable. Broadcast TV captured a 21.6% share of the total. Nielsen noted that streaming has surpassed broadcast …

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