Recent Posts

New Sony Bravia ad: Paint the town red. And yellow and blue

For all its troubles, Sony seems to be the first big tech company to embrace the idea of advertising as content. In this digital age, where we can fast-forward past ads with our PVRs, or go to places like YouTube where there aren’t any ads in the way, advertising has to be its own reason to watch. Sony’s first Bravia …

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PDT Eye

Crave was tantalised by the idea of the PDT Eye-Theatre. Would it afford relief from squinting at the beautifully clear but frustratingly small iPod screen? Would it finally allow us to enter the William Gibson-esque world of virtual reality immerso-specs? And why does the set make us look so like Star Trek‘s Geordi La Forge? We also liked the price …

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