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AT&T punches up targeted ad business

AT&T is readying a coming out party of sorts for its lower profile targeted advertising business. Maria Mandel, head of marketing and media for AT&T’s AdWorks business. AT&T Over the past few months, AT&T has quietly moved into the area, expanding the reach of its advertising network, launching a Groupon-like daily-deals site, and testing out a location-based mobile marketing service. …

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MasterCard eyes anchor role in mobile

A year from now, MasterCard and its PayPass tap-to-pay network will serve as a cornerstone of mobile-payments in the U.S. Ed McLaughlin believes MasterCard has an important role to play in the evolution of mobile payments. MasterCard At least, that’s according Ed McLaughlin, head of emerging payments for the world’s second-largest payments network. “The PayPass functionality will serve as an …

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