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Celebrity

Virgin Mobile has introduced exclusive smartphone covers designed by celebrities, with plans to donate the proceeds from sales to the Salvation Army’s Oasis Youth Support Network. The designers of these cases from left to right: Sir Richard Branson, Natalie Imbruglia, ksubi and Dean Good. (Credit: Virgin Mobile) The covers went on sale yesterday and are designed by Sir Richard Branson, …

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Apple increases developer iAd revenue to 70 percent

Screenshot by Joe Aimonetti/CNET Though it’s certainly too soon to call iAd a failure, Apple has not been happy with the adoption rate of its advertising platform it has seen thus far. In February, Apple reduced the minimum buy-in for campaigns to $100,000 (down from $1 million at the iAd launch in 2010). It was also rumored at that time …

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