Recent Posts

Location information to make mobile ads more valuable

NEW YORK–Hyper-targeted advertising based on your location is coming to mobile phones and could finally bring money into the mobile advertising market, say experts at the All Things D mobile conference here Monday. In two separate interviews, the CEO of the mapping app Waze and ad executives Jason Spero from Google and Mollie Spilman of Millennial Media talked up the …

Read More »

T

T-Mobile Chief Marketing Officer Mike Sievert boasted that the carrier had “one of its biggest weekends in the history of the company” thanks to the launch of the iPhone on Friday. T-Mobile on Friday launched the iPhone in its stores for the first time, finally catching up to its larger rivals, and even smaller regional carriers. Sievert told CNET that …

Read More »