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Apple looks to revamp iAd to lure more advertisers

James Martin/CNET Apple is working with ad agencies to improve its mobile-advertising platform iAd and more effectively target iOS users, according to a new report. Apple is holding secret meetings with ad agencies to discuss how it will use so-called retargeting to direct ads on mobile devices to shoppers who might have an interest in a particular product, Digiday reported …

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Explaining Extensions on OS X 10.10 Yosemite

OS X 10.10 Yosemite Today widgets. Jason Cipriani/CNET iOS 8 launched last month and, among other things, introduced Apple users to Extensions. With the release of OS X 10.10 Yosemite upon us, Mac users are now able to take advantage of the added functionality Extensions bring to the desktop. Developers have the option to implement up to four different types …

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