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New Comcast TV remote takes curious design cue from Apple

Comcast in Philadephia has unleashed a new remote with a branding cue taken from Apple in Cupertino. Marguerite Reardon/CNET On today’s episode of brands behaving bizarrely, we virtually head to Philadelphia, where Comcast has put together a branding strategy that’s a bit of a head-scratcher. I think we all get that brands need to put their marks on things so …

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Nike eyes holographic technology for sneaker design

The tech would also include the ability to project virtual design elements, so users can see what a sneaker will look like after production. Nike Sneaker maker Nike has invented a new way for people to design sneakers with help from holographic-like technology, a new patent reveals. Earlier this month, Nike was awarded a US patent on an “Augmented Reality …

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