Verizon Wireless to hand out freebies on Nov. 26

This story is part of Gift Guide, our year-round collection of the best gift ideas.

Verizon Wireless is in a giving mood.

Verizon has a slate of gifts to hand out the day before Thanksgiving.
Verizon

The company is preparing a bundle of freebies to hand out on November 26 — the day before Thanksgiving — in what it is calling “Connection Day.” The freebies, which range from free apps to free in-flight Wi-Fi, are available to anyone, although Verizon “More Everything” customers can snag a “one-time gift” of 1GB of sharable data and another 1GB of data in their next billing cycle.

The gifts, which come via partnerships with several companies, are largely short-term promotions but represent the carrier’s extra effort to grab attention during the critical holiday-shopping season. Connection Day lands a day before Thanksgiving and two days before Black Friday — the unofficial kickoff to America’s annual shopping frenzy. As competition heats up with carriers offering lower prices and higher amounts of data, a company such as Verizon — which has traditionally charged a premium because of its network superiority — is likely wary of its more aggressive rivals.

Verizon is also increasingly working with other brands. In July, it launched a Smart Rewards points program that creates discounts to partner retailers — although the program has been criticized because it allows the partners to market to customers who opt in.

The upcoming freebies — all tied to the theme of connecting people to content on their smartphones — include mobile access to movies and TV shows on the Verizon FiOS app on November 26; 10 Amazon app store apps; two Audible.com book downloads (existing Audible members get a $10 credit); digital edition downloads of 17 Conde Nast publications, including Wired and Vanity Fair; a 30-minute Wi-Fi session at airports through Boingo Wireless and in-flight through Gogo Technologies; in-flight Wi-Fi on JetBlue between November 26 and December 24; and a seven-day trial of Pandora One, a premium subscription music service that normally costs $5 a month.

Verizon also mentioned that Apple is planning a special iTunes offer that will be revealed on November 26.

More details are offered at Verizon’s Connection Day site, where consumers — including Verizon customers — must sign up to receive the gifts.

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