Target adds bar code scanner to iPhone app

Target’s free iPhone app now offers a barcode-scanning feature.
Target

BYOBS. That stands for “bring your own bar code scanner,” and more and more shoppers like the concept–so much so that Target has added bar code scanning to its existing free iPhone app along with a new TargetLists feature that allows you to manage shopping and gift lists from your phone.

Why would you need to use a Target bar code scanner in a Target store if you already know the price of the product? Well, the idea is you could instantly tap into more info without having to talk to a salesperson. “In addition to pricing, guests are able to view ratings and reviews and the availability of the product at other locations and extended assortments on Target.com,” said Leah Guimond, a Target.com spokeswoman.

The Target iPhone app is currently available as a free download from the App Store and requires a camera to use (sorry, iPod Touch owners). RedLaser, which makes its own popular iPhone bar code scanner app, helped develop the new feature for Target.

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