Samsung vows to be ‘more aggressive’ in Apple fight

Samsung has said it plans to get “more aggressive” in its ongoing legal fracas with Apple, which has seen several key Samsung gadgets banned from sale.

In an Associated Press interview Lee Younghee, head of global marketing for mobile communications (snappy title) at Samsung said, “We’ll be pursuing our rights for this in a more aggressive way from now on.”

He said Apple had been “freeriding” on Samsung’s own patented wireless tech, which suggests that another round of lawsuits could be on the cards.

The last few months have seen the South-Korean tech giant bombarded with a series of infringement accusations from Apple, several of which have hit home, with judges ruling in Apple’s favour.

The incredibly slim and fast Galaxy S2 smart phone was banned from sale, as was the Samsung Galaxy Tab 10.1 tablet, which was banned across Europe, but is now only verboten in Germany.

The smaller Galaxy Tab 7.7 meanwhile isn’t even out yet, and it’s already in hot water — it was unceremoniously yanked from the floor at the recent IFA tech trade show in Berlin after Apple won an injunction against it. Just like it’s bigger brother, it’s banned from sale in Germany.

Apple asserts that Samsung is “slavishly” copying its own gadgetry — even the packaging. Samsung has fought back in Australia, accusing Apple of infringing its own patents with the iPad and iPhone. We’ve also heard that Samsung is planning on targeting the upcoming iPhone 5. If Samsung gets the next iPhone banned, or even delayed, it would be a bitter blow to Apple.

What do you think of all this legal scuffling? Are these companies doing the right thing defending their patents, or should they stop bickering and think of consumers? Let us know in the comments section, or on our Facebook wall.

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