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Vodafone Australia announced it will partner with Red Bull to deliver a new mobile virtual network operator (MVNO) service in Australia later in the year.
(Credit: Red Bull Mobile)
The new Red Bull Mobile service will share Vodafone’s enhanced network infrastructure, giving customers access to the new 850MHz radio frequency. Red Bull will add a range of complementary services to its basic phone connections, with plans to stream Red Bull TV to customers and exclusive tickets to Red Bull-sponsored sporting events. Red Bull will also sell its own branded mobile phone handsets.
Red Bull joins a short list of companies reselling Vodafone network access alongside Exetel, Savvytel, Lebara Mobile and Crazy John’s, which itself is a subsidiary of Vodafone Hutchinson Australia (VHA).
