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Motorola Mobility is set to unveil the successor to its Moto X flagship phone.
The handset maker, a unit of Google, is expected to pull back the curtain on the Moto G, a low-cost version of the Moto X. The event is expected to kick off on Wednesday, November 13, and we’ll be there to bring you all the news. The event is being held in Sao Paulo, so we’ll be live-blogging from the feed.
The show starts at 6 a.m. PT/9 a.m. ET, but our live blog will begin a half hour before to get all of your comments in.
Motorola made a splash with the Moto X, giving consumers a phone they could “build” with custom backs and colors. Up until Monday, the Moto Maker customization feature was only available on AT&T. But it has since been opened up to all major US carriers.
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It’s unclear just how big of a splash Moto X has made from a sales perspective, so perhaps the event will give the company a chance to provide a progress report.
A lower-cost smartphone, meanwhile, gives Motorola a chance to participate in the fast-growing emerging markets, where interest in smartphones is high, but the willingness to spend a lot is still limited. Just as other handset makers have created specific lower-cost devices, the Moto G will likely play well in markets where consumers have less discretionary income.
Whether it comes to the US is unclear. But there could be demand for the phone from prepaid customers who are used to paying upfront for a device.
The Moto G has been teased and reportedly leaked, so it’s unclear if Motorola has any surprises left.
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