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Spotify has its first groupie in Motorola Mobility.
Spotify
On the heels of Spotify’s official U.S. launch, Motorola said today it was the exclusive mobile device and tablet launch partner for the much-anticipated–and delayed–music streaming service. Motorola said it plans to offer its customers “coveted early access” to the service, and will launch a number of marketing campaigns in the coming weeks to promote the alliance.
Spotify will launch with an invite-only beta stage before opening the service to the public. Motorola customers who participate in specific marketing campaigns found on social media sites and at retail outlets will be able to get the early access, according to a company representative. Not every Motorola customer will be able to sign up for Spotify.
“As an exclusive launch partner of Spotify, we are able to provide our consumers not only with innovative products, but also premium access to an unparalleled music experience,” said Bill Ogle, Motorola’s chief marketing officer, in a statement issued today.
Spotify offers a free, ad-supported service for those who want to listen to tracks on their computers. Users can also sign up for the company’s $4.99 per month unlimited plan, which allows them to stream “millions of tracks” with no time limits and no ads. The company’s $9.99 per month premium plan includes all the same features, but adds the ability to listen without a Web connection and on mobile devices. Premium also boasts enhanced sound quality.
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The Motorola representative said the company plans to work closely with Spotify to ensure the service will fit into its smartphones and tablets. She added, though, that she had not specific details on those plans.
Spotify, which boasts 10 million users in Europe, is hoping for similar success here in the U.S.
Update at 7:07 a.m. PT: Adds comment from Motorola.
