Google adds in

SAN FRANCISCO–On the second day of Google’s developer conference here, the Google team announced a feature that lets developers add one-touch in-app purchasing to their Chrome Web Store apps, using Google’s payment system.

Now with a single click, app users can make a purchase and then jump right back to the application, be it a comic book, game, or whatever else.

In addition to making it easy for users to make one-touch payments, said Google’s Vikas Gupta, the company wanted to make it simple for developers to add the feature–it requires the addition of only a single line of code.

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• Complete coverage: Google I/O

Google also wanted to make sure the pricing was right to enable developers to build businesses on these apps. Google takes 5 percent of each purchase–far less than the 30 percent fee Apple charges.

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