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It’s apparently the week to change one’s image.
Verizon on Wednesday unveiled a redesigned logo that opts for a simpler, cleaner look with Verizon written in a small, black font next to a thin, red check mark. The change comes a day after Google introduced its own new logo with a thinner font that could be read on smaller mobile devices.
The new logo comes as Verizon looks to transform itself beyond a simple telecommunications giant. The nation’s largest wireless carrier is set to unveil a mobile video service that will run on any phone — regardless of carrier. This follows the rare move of hiring a non-telecom veteran, Diego Scotti, to serve as its chief marketing officer. Scotti previously served as the marketing chief for clothing retailer J. Crew.
The cleaner logo is meant to invoke an image of “simplicity, honesty and joy in a category rife with confusion, disclaimers and frustration,” the company said in a blog on Wednesday.
The large check mark that used to run across the entire Verizon name is reduced in size.
“It’s a cleaner, more human design and the check mark, the universal symbol for getting things done, uniquely expresses the reliability of Verizon,” the company said.
Here’s the original logo:
