Nobody needs a smartwatch the way they need a phone. It’s a harder sell. But what if your health insurance company helped foot the bill? This fall, Aetna plans to help participating employers offer the Apple Watch at deep discounts for their employees. It would be the first major health company to do so. Aetna …
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My, how things haven’t changed. Five years ago, Tim Cook officially took over as CEO of Apple amid questions about his ability to live up to the legacy of Steve Jobs. As the anniversary rolls around on Wednesday, questions continue to swirl. When Jobs officially stepped down from the top spot, he said he believed “Apple’s brightest and most innovative …
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Tim Cook had some very big shoes to fill. Five years after taking over as Apple CEO from Steve Jobs, Cook has recreated the company’s culture by making it much more focused on social issues. But Apple under Cook hasn’t made as many big changes in its hardware, with Cook’s only new category of product being the Apple Watch. We …
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Apple’s latest numbers are in — and while the company was quick to celebrate selling a billion iPhones, a closer look reveals a troubling trend for one of the company’s most important markets: China. Sales in the Greater China region (the mainland, Taiwan and Hong Kong) plummeted 33 percent year over year to $8.8 billion for the quarter that ended …
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