Technically Incorrect offers a slightly twisted take on the tech that’s taken over our lives. The value-giver. Justin Sullivan / Getty Images And now the real selling has begun. After Apple presented its new “smartphone of the future,” the iPhone X, some worried that the future meant very expensive phones. After all, the 64GB version …
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Technically Incorrect offers a slightly twisted take on the tech that’s taken over our lives. Enlarge Image Real people aren’t moved. CNET The tech world often behaves as if everything revolves around the tech world. So when Apple unveiled its new “smartphone of the future,” the iPhone X, every aspect was scrutinized and every expert opinion swiftly offered. What, though, …
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Talk about making a strong first impression. I’m walking uphill along a curvy concrete path to get to the Steve Jobs Theater at the still-unopened Apple Park campus when a smiling employee, wearing a T-shirt with a fluorescent green version of the company’s iconic logo, asks me, “How are you doing today?” He wouldn’t be the last. The entrance to …
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On Tuesday, Apple held an event to announce the long rumored iPhone X. At $999, £999 and AU$1,579, it is the most expensive iPhone ever released. Apple has been criticized for the high prices of its products and appealing to the affluent. Earlier this week, Apple’s CEO Tim Cook addressed the issue in an interview with Fortune. “You can buy an …
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Tuesday wasn’t just the launch of three new iPhones, an Apple Watch and an Apple TV. It was also the first time Apple welcomed journalists to its gigantic, 175-acre Apple Park campus in Cupertino, California. Apple Park is home to several buildings, most prominently a 2.8-million square-foot ring unofficially known as the Spaceship, which boasts four-story curved glass panels, custom aluminum …
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This wasn’t the typical start to an Apple event. Rather than a loud, slickly produced marketing video, Apple played an audio clip of late co-founder Steve Jobs speaking about creating “wonderful things” as his way of showing appreciation for humanity. Later on, an image flashed of Jobs holding the original iPhone during its launch 10 years ago. Apple CEO Tim …
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Technically Incorrect offers a slightly twisted take on the tech that’s taken over our lives. Enlarge Image The future. But when? CNET Apple’s a little tired of making beautiful iPhones. I judge this from hearing hidden messages during the company’s big 10th anniversary iPhone event. There was Senior Vice President of Worldwide Marketing Phil Schiller insisting that the iPhone 8 …
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It’s been a long time since Apple TV was considered a “hobby.” That’s what it was considered by the company, which saw it as an experiment in the early days of the internet-connected set-top box. But after a big push in 2015 with the introduction of its own software — tvOS — Apple has grown increasingly serious about getting the …
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Apple has cut the strings on its smartwatch. At the company’s big product event Tuesday at its new headquarters in Cupertino, California, Apple Senior Vice President of Operations Jeff Williams unveiled the Apple Watch Series 3, the latest in the company’s growing family of wearables. The device will be able to tap into a cellular network, which means you won’t …
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It’s the home button swan song on Apple’s new iPhone X. Apple revealed Tuesday it’s getting rid of one of the most well-known features in it’s new high-end smartphone — what’s known as the “home button.” This little tool is used to wake up your phone and take you home. It’s also where you scan your fingerprint to unlock the …
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