Tag Archives: thorsten-heins

BlackBerry KeyOne’s mission impossible: Bringing back the brand

Reviving BlackBerry is the mobile equivalent of chasing unicorns — it’s a Sisyphean task that’s gotten only more mythical with time. Four years ago, then-CEO Thorsten Heins tried to reinvigorate the company’s flagging sales with the BlackBerry 10 operating system and the Z10, a modern phone designed to take on the iPhone and Android handsets. …

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