This wasn’t the typical start to an Apple event. Rather than a loud, slickly produced marketing video, Apple played an audio clip of late co-founder Steve Jobs speaking about creating “wonderful things” as his way of showing appreciation for humanity. Later on, an image flashed of Jobs holding the original iPhone during its launch 10 …
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Tuesday wasn’t just the launch of three new iPhones, an Apple Watch and an Apple TV. It was also the first time Apple welcomed journalists to its gigantic, 175-acre Apple Park campus in Cupertino, California. Apple Park is home to several buildings, most prominently a 2.8-million square-foot ring unofficially known as the Spaceship, which boasts four-story curved glass panels, custom aluminum …
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The tech world has once again descended on the Steve Jobs Theatre in Cupertino, California for the annual iPhone launch pilgrimage. But alongside the launch of the new iPhone X, with its face-scanning camera and lack of home button, and the new iPhone 8 and iPhone 8 Plus, Apple also announced an update to the Apple Watch. With the Apple Watch …
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It’s hard to believe it’s been a decade since Steve Jobs revealed the tech product that would change our world. Now, 10 years after the launch of iPhone, we have an anniversary edition that puts the specs of that early device in the shade. Apple launched its flagship iPhone X, as well as the step-down iPhone 8 and iPhone 8 Plus models, …
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As Apple opened its new home on Tuesday, it inaugurated the Steve Jobs Theater with a tribute to the man who co-founded the company. The event, the first the company is holding on its new Apple Park campus, kicked off with a recording of Jobs talking about the soul of Apple: There’s lots of ways to be as a person, …
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Now, it’s Apple’s turn. For the past eight months, we’ve watched a parade of flagship phone launches, from power players like Samsung with the Galaxy S8 to scrappy players like Motorola with its family of Moto phones. Premium phones with not-so-premium prices like the OnePlus 5 have also competed for our attention. Meanwhile, rumors about the next iPhone kept trickling out …
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Say hello to the iPhone X. Now get ready to enter the scrum to actually buy one. Apple on Tuesday unveiled the iPhone X (which Apple execs pronounced “10,” not “ex”), its pricey, super premium phone that’s expected to be in limited supply. That’s a recipe for a phone that’s going to be hard to get — even if you …
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Ten years ago, Steve Jobs stood on a stage in San Francisco and promised, “Apple is going to reinvent the phone.” That turns out to have been the understatement of the decade. Though Apple certainly wasn’t the first to make a mobile phone, or even the first to use touchscreen technology, the iPhone’s blend of slickly designed hardware and software …
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iPhone 8 and iPhone X unveiled: Pictures, photos from the Apple event +47 more See all photos Another year, another iPhone. Maybe it’s getting to be a little ho-hum, but this is also the event that determines a lot of peoples’ phone-buying plans for the next 12 months. And then there’s the big device that’s been languishing for a while, …
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Following its usual ritual, the Apple Store is temporarily offline in advance of the company’s iPhone event, due to start today at 10 a.m. PT at the Steve Jobs Theater at Apple Park in Cupertino, California. Apple is expected to announce three new iPhones — iPhone X, iPhone 8, iPhone 8 Plus — but no one knows for sure. The …
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