Instagram is beefing up its advertising technology. Jason Cipriani/CNET Instagram is expanding the types of ads it shows in its latest attempt to woo advertisers. The photo-focused social network said Wednesday it is introducing a “carousel” that allows advertisers to post a sequence of photos and a link to a website. The goal, Instagram said, …
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Social networking in virtual reality? Facebook says yes. Nick Statt/CNET Facebook is sharing a little more of its vision for virtual reality. Less than a year after Facebook closed its acquisition of Oculus VR, maker of the innovative wrap-around Oculus Rift headset and a pioneer in the virtual-reality video game realm, Facebook revealed Tuesday it’s developing versions of its apps …
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It’s best not to drink and drone at the Super Bowl. (But if you do, at least get it to trend on social.) With the big game approaching Sunday, Facebook is gearing up a new advertising strategy: target users with real-time ads based on activity. Real-time ads are what Twitter does best during the Super Bowl, and Facebook hopes to …
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The number of people accessing Facebook over a mobile device keeps climbing. Facebook’s mobile users are checking in, uploading photos and liking posts at record rates. And that, in turn, is attracting advertisers who pushed up Facebook’s revenue and profit. The world’s largest social network said nearly 84 percent of the 890 million people who used its service daily did …
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Facebook is hoping its data will convince advertisers to shift more spending in its direction. Facebook is expanding its latest effort to attract advertisers: A better way to track how an ad on the site influences a customer’s purchase in the real world. A year ago, the company unveiled a tool that helped advertisers determine whether someone who bought a …
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Looking at the dizzying pace of announcements, acquisitions and new initiatives, you could be forgiven for wondering when Facebook employees will sit back and take a break. Quite the contrary, one of the mottoes floating around the company’s Menlo Park, Calif., offices is that Facebook is only 1 percent through its “journey.” The company has already begun laying the groundwork …
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Facebook CEO Mark Zuckerberg isn’t too fond of Tim Cook’s recent comments. James Martin/CNET Facebook co-founder and CEO Mark Zuckerberg apparently disagrees with Apple CEO Tim Cook’s claim that free services which are supported by ads turn people into products. “A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow …
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A video ad about Candy Crush Soda Saga is turning into one of the most successful efforts on Facebook yet. King.com Go ahead, try to ignore the latest Candy Crush video game. King.com’s “Candy Crush Soda Saga,” the latest entrant in the company’s popular puzzle game series, was officially released earlier this month. People have been inviting one another to …
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Facebook is making privacy settings easier to understand with its Privacy Basics guide. And it’s a good time to get a grip on your privacy, considering Facebook also launched a Yelp-like service called Places. It shows you what friends — and strangers — have posted publicly about restaurants and other venues. Get the details in this CNET Update: Now playing: …
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The main page for “Privacy Basics,” a new tips and FAQ hub on Facebook. Facebook Facebook is trying to share more about itself. The world’s largest social network, which has been knocked for failing to be transparent on how it gathers data on its users, said Thursday it is updating its data policy to make it shorter and clearer to …
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