Lightyear, the first Pixar film to go into theaters since the COVID-19 pandemic began, hit Disney Plus on Wednesday, more than six weeks after it landed in cinemas. It was Disney’s first foray into giving Pixar an exclusive run on the big screen again, but so far, the response to Lightyear has been underwhelming — …
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Will the box office ever come back?
The pandemic’s stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indicates that 25% of US broadband households would prefer to watch new releases at home. Deloitte research found that 65% of respondents want at least the choice to stream a new …
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