Tag Archives: apple-macbook-air

How Apple blew the MacBook name game

One word could have made all the difference. “Air,” instead of “Pro.” If Apple had introduced a new MacBook Air last week, the company wouldn’t be facing down a mob of angry creative professionals. It might not have Apple software developers questioning whether the company has lost its way. Because the new MacBook Pro basically …

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​Apple just handed Microsoft the keys to the kingdom

“We are the company that stands for the builders, the makers, the creators.” Sounds like a thing Apple might say, no? But those are the words of Microsoft CEO Satya Nadella — the guy who just ate Apple’s lunch. I’m not saying the new Microsoft Surface Studio and Surface Book will be incredibly popular computers. While the pen-equipped transforming computers …

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Apple Macbook Pros have embraced USB

Now playing: Watch this: Apple’s new mainstream MacBook Pro 1:54 Someday we’ll live in a truly wireless future, where everything is interconnected. Speeds will be so fast — 5G and WiGig — and the chipsets so cheap and plentiful that everything from your coffee maker to your garage door opener will have them embedded by default. Even your charging cable …

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​Apple’s Touch Bar

Now playing: Watch this: Apple debuts MacBook Pro 2:05 So, deal with it: there’s no new MacBook Air. But Apple really, really wants you to consider the cheapest MacBook Pro as your alternative. There’s just one problem: it costs $1,499. You do get 256GB of storage and 8GB of RAM in that configuration. But it also only promises 10 hours …

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Apple’s MacBook lineup: What you need to know

Now playing: Watch this: The new MacBook Pro: How Apple added touch without a… 2:16 Apple’s MacBook lineup has finally been updated, which is great news. But what does that mean, and what laptops are available? Here’s what you need to know after Apple’s event. Top-end: Apple’s new MacBook Pro The newest MacBook Pro line comes in three flavors: two …

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Apple hikes price for new family of MacBook Pros

Now playing: Watch this: Apple debuts MacBook Pro 2:05 Apple’s latest MacBook laptops are finally here. During a press event at the company’s headquarters in Cupertino, Apple introduced its newest 13- and 15-inch MacBook Pros, which sport a slimmer design, a larger Force Touch trackpad and a dynamic Touch Bar with Touch ID. A 13-inch model without the Touch Bar …

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Why the new thin MacBook Pro keyboard probably isn’t that bad

They came for the optical drive. They came for the headphone jack. And now, Apple is changing the keyboard on the MacBook Pro, too. Those deep, comfy Chiclet-like keys are being replaced by a thin, shallow keyboard, one that probably feels nothing like before. But before you write off the new 13- and 15-inch MacBook Pro, you might want to …

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Find out which MacBook model you currently own

Whether you want to trade in your MacBook for a new model or check compatibility with other products, you’ll need to find out what model MacBook you own. Since the MacBook Air, Pro and “regular” MacBook names don’t change when they’re updated, Apple uses the year — and time of year — a MacBook is released as the model. It …

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Retina vs. non

Now playing: Watch this: Apple debuts MacBook Pro 2:05 If you’re planning to trade in your old MacBook Air or slot-loading MacBook Pro for a shiny new Apple computer, you’re going to see a major difference as soon as you open the lid. All of Apple’s latest machines come with a “Retina Display.” Exclusive interview Does the Mac still matter? …

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Apple unveils the new Touch Bar

Now playing: Watch this: Apple debuts MacBook Pro 2:05 Apple on Thursday revealed its newest MacBook Pro laptop, which includes a new interactive, customizable touch strip above the keyboard called Touch Bar. “The Mac is more than a product to us,” CEO Tim Cook told the crowd at the Town Hall auditorium at the company’s Cupertino, California, headquarters. “It’s a …

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