Tag Archives: advertising

Apple has built new browser technology designed to let advertisers figure out when their ads successfully convinced you to buy something — but without tracking you across the internet and harvesting personal details to do so. The plan, called Privacy Preserving Ad Click Attribution and detailed Wednesday, is now built into Apple’s test browser for …

Stop me if you’ve heard this one: After you talk about something specific, an ad related to that very topic pops up on your Facebook feed. It’s uncanny, unsettling and, like most urban legends, nearly everyone has a variant of this story. Thanks to the wealth of data the mammoth social network already has on you — your location, network …

Facebook said Friday that it’s suing Rankwave, a South Korean company that analyzes social media users’ data for marketing purposes. “Facebook was investigating Rankwave’s data practices in relation to its advertising and marketing services,” Facebook’s director of platform enforcement and litigation, Jessica Romero, said in a blog post. “Rankwave failed to cooperate with our efforts to verify their compliance with our …

Google will build controls into Chrome that’ll let us better control how websites and online advertisers track us using small text files called cookies, The Wall Street Journal reported Monday. The move, expected to be announced this week at the Google I/O conference, will give the billion-plus users of Google’s web browser an ability to see what cookies are tracking …

It’s that time of year in New York, when digital media companies put on “Newfronts,” splashy presentations for video advertisers. Usually, it’s a chance for services like Hulu and YouTube to impress marketers with their buzzy new shows and trot out their highest-wattage talent.  So for its Newfront, Verizon put its biggest star center stage: 5G. Verizon, which bought digital media …

It’s time for browser startup Brave to see if this whole privacy-respecting ads business is really going to pay off. The startup, co-founded by former Firefox leader and Mozilla Chief Executive Brendan Eich, got its start by releasing a browser in 2016 that blocks ads by default — a design the company’s studies say dramatically improves not just performance but …

Sprint and AT&T on Monday reached a settlement — characterized by both as “amicable” — over a lawsuit in which Sprint claimed its rival carrier used “numerous deceptive tactics to mislead consumers” with its “5G E” branding.   The 5G E identifier popped up on smartphones earlier this year in certain regions where AT&T is expected to roll out its …

If you have an Android phone, you now can use it to tap into the Brave browser technology that blocks conventional ads but seeks to build a new system to fund website publishers. The startup already launched its Brave Rewards program on personal computers running Windows, MacOS and Linux, but on Wednesday it brought the program to the Brave browser for …

Tim Berners-Lee, who three decades ago invented the World Wide Web, has a utopian vision despite all the online dystopia. He’s backing open-source technology called Solid — and a startup called Inrupt that hopes to commercialize it — that’s designed to pry your data out of the hands of those who’d strip-mine it for targeted ads and political manipulation schemes. …

The US Department of Housing and Urban Development charged Facebook on Thursday with allegedly violating the Fair Housing Act through targeted ads. The charge follows an August 2018 complaint that alleged the social network lets landlords and home sellers engage in housing discrimination through advertising that can exclude people based on race, national origin, religion, gender or disability. “Facebook is …