Facebook CEO Mark Zuckerberg isn’t too fond of Tim Cook’s recent comments. James Martin/CNET Facebook co-founder and CEO Mark Zuckerberg apparently disagrees with Apple CEO Tim Cook’s claim that free services which are supported by ads turn people into products. “A frustration I have is that a lot of people increasingly seem to equate an …
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A video ad about Candy Crush Soda Saga is turning into one of the most successful efforts on Facebook yet. King.com Go ahead, try to ignore the latest Candy Crush video game. King.com’s “Candy Crush Soda Saga,” the latest entrant in the company’s popular puzzle game series, was officially released earlier this month. People have been inviting one another to …
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Google Contributor lets people pay $1 to $3 per month to avoid seeing ads on a handful of websites. Google Sick and tired of all those ads? Google is testing a program called Contributor that lets you subscribe to the Web. Well, not to the whole Web — just to 10 Web publishers that are participating in the Contributor experiment. …
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Verizon’s supercookies track the websites you visit and links you click on. CNET It’s bad enough that Verizon and AT&T have unleashed a new breed of “supercookie” that can track your every online move, even as you switch between your smartphone, tablet and TV. Far worse is the possibility of abuse by advertisers, governments and hackers, privacy experts warn. “Any …
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The dollars should continue to follow the eyeballs. With consumers spending more and more time online, ad spending on the Web should overtake TV advertising by 2016 in the US, according to a report published Tuesday from market researcher Forrester. It said online marketing is expected to reach $103 billion in 2019 thanks to a 13 percent average annual growth, …
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Snapchat’s logo is a ghost, a reference to how messages on its service disappear. Snapchat Snapchat’s taking the plunge. The social network, known for messages users send to one another that disappear after they’re viewed, said it will begin displaying advertisements in its app. Ads will be inserted into the list of recent messages a customer receives, and they can …
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James Martin/CNET Apple is working with ad agencies to improve its mobile-advertising platform iAd and more effectively target iOS users, according to a new report. Apple is holding secret meetings with ad agencies to discuss how it will use so-called retargeting to direct ads on mobile devices to shoppers who might have an interest in a particular product, Digiday reported …
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Facebook’s new ad technology works with outside app developers. Facebook / Shazam The next time you see an advertisement in Shazam, it might be coming from Facebook. The social networking company has expanded its advertising technology to allow app makers to insert ads from its network into their programs. The goal, the company says, is to help app developers by …
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Yahoo mobile chief Adam Cahan says the company is “rounding the corner” on its mobile and monetization efforts. Ethan Miller, Getty Images When Yahoo CEO Marissa Mayer took Adam Cahan aside almost two years ago and asked him to start a new mobile division, he wasn’t sure it was the right idea. It’s not that he disagreed with Mayer’s plan …
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