Tag Archives: advertising

Yes, for years Facebook failed to notice it was overestimating a video metric, but don’t worry about it: None of its now 4 million advertisers paid any attention to the measurement to begin with, Facebook executives said Tuesday. “Universally, I’ve heard that nobody has actually unitized that metric,” Carolyn Everson, the company’s vice president of …

If there’s smoke, there must be fire. In this case, the heat centers on a Twitter purchase as Walt Disney becomes the latest company rumored to eye the stagnating microblogging service, according Bloomberg News. The report Monday follows CNBC’s story last week that several tech companies, including Google and Salesforce, would soon make formal bids for Twitter. Disney’s interest stems …

Facebook has been overestimating the average time it told advertisers that users were spending watching videos on its platform for two years, possibly affecting marketer spending on Facebook ads. The metric was artificially inflated because it only counted videos as viewed if they had been seen for three or more seconds, not taking into account shorter views, the company revealed …

Instagram has 500,000 advertisers on its platform, the company said on Thursday. Owned by Facebook, the photo-sharing social-media network offers an advertising platform that tailors ads to specific types of users. San Francisco-based Instagram has 500 million monthly active users, making a tempting target for advertisers. The network said that since it launched its advertising platform in September 2015, Instagram …

Now playing: Watch this: Pandora Plus offers new perks for $5 per month 1:12 The times, they are a-changin’, and Pandora just started catching up. The veteran online radio provider said Thursday it will let listeners can skip more songs and replay tracks if they watch an extra ad. For $5 a month, paid members get those perks without any …

It’s third and long for Twitter. Struggling to attract more eyeballs, the social network has placed a big bet on the National Football League and the nation’s most popular sport. Its hope: Successful livestreams of NFL matches will keep it in contention with social media heavyweights, like Facebook and Snapchat. On Thursday, Twitter streams the first of its 10-game package, …

Let’s head into the not-too-distant past of Apple advertising, back into the 2000s when silhouetted dancers boogied with their iPod MP3 players against brightly colored backgrounds. Late-night host Conan O’Brien hasn’t forgotten. “Conan” aired a parody commercial that stars Apple’s new AirPod wireless earphones melded with the style of the old iPod ads. Warning: some NSFW language. Related stories Earbuds …

Virtual reality ad-technology startup Vertebrae has raised $10 million in a Series A round of funding. The company, formed about a year ago, is working on an advertising system designed specifically for virtual reality, the immersive entertainment format reaching consumers this year through headsets like Facebook’s Oculus Rift, HTC’s Vive and Samsung’s Gear VR. Not many consumers would cheer for …

Pandora has nearly cleared its path to an on-demand, paid music service, announcing licensing deals Tuesday with two of the three major music labels. The online radio service said it has secured agreements with Universal Music Group, the biggest record company in the world, and Sony Music Entertainment, as well as a preponderance of independent labels through various deals. Warner …

Now playing: Watch this: Samsung explains what went wrong with exploding Note… 1:29 Samsung has a software solution to keep stragglers who haven’t yet returned or exchanged their Galaxy Note 7 phone after a voluntary product recall safe from harm. It’s issuing a software update that caps the battery’s recharge capacity at 60 percent. An issue that causes the anode …