Tag Archives: advertising

Facebook could be forced to sell Giphy, a platform that allows people to find and share animated images known as GIFs, because of concerns the acquisition would harm competition in the social-media and digital-advertising markets.  Facebook purchased Giphy last year for a reported $400 million. The social network said in May 2020 that Giphy would …

Let’s face it: Facebook was bound to put ads in VR eventually. Like collecting personal data, advertising is core to the social network’s business model and extends across all of its other apps. Because ad-free VR is clearly an outlier, the company’s recently announced plans to test ads in its Oculus VR apps and games felt inevitable. But the developers …

Google faced more antitrust concerns on Tuesday as the European Union’s competition authority opened an investigation into whether the search giant favors its own digital advertising business over that of its competitors. Investigators will also look at whether Google restricts its rivals’ access to user data. The company made $147 billion from online ads last year, according to Reuters — …

Virtual reality has been, to this point, a largely ad-free experience, but that may soon change. Facebook is beginning to push ads into apps and games now, starting with a few test experiments. How far the rollout will go after that is unknown. Facebook had broadcast its intentions to use VR and AR data to inform advertising last year, with …

Paramount Plus’ tweaked version of its ad-supported tier — one that is a dollar cheaper per month than the current option but removes access to live CBS programming — will launch Monday, according to an FAQ on the streaming service’s help site.  Currently, Paramount Plus costs $10 a month or $100 annually to stream ad-free on a premium tier, or it’s $6 …

HBO Max gets that, for many HBO fans, the next best thing to zero ads is as few of them as possible. That’s why HBO Max With Ads — the cheaper, ad-supported tier of the streaming service that launched Wednesday — is aiming to serve fewer of them than anyone else: less than four minutes of ads per hour.  “HBO has previously been …

HBO Max‘s cheaper, ad-supported tier will cost $10 a month and launch in the first week of June, owner WarnerMedia said Wednesday. A $5 discount to HBO Max‘s ad-free subsciption, it’ll arrive the week after — possibly just days after — HBO Max premieres its highly anticipated Friends reunion special on May 27. The new tier, called simply HBO Max with Ads, is …

Apple scored a legal win in France on Wednesday when the country’s competition authority, known as the Autorité de la Concurrence, declined to prohibit the tech giant from instituting new privacy rules for its devices. Apple’s upcoming iOS 14.5 software update will ask users if they want to allow ad tracking across various apps and websites. The French regulator said …

Google on Wednesday said it will stop selling ads based on a person’s individual browsing across websites, a move that could shake up the digital advertising industry as consumers call for more privacy online.  Last year, the search giant said it will phase out third-party cookies, little bits of code that can let advertisers track user history across the web. …

Paramount Plus, a new streaming service replacing CBS All Access next week, will cost $10 a month to stream ad free on a premium tier when it launches March 4, and it will add a cheaper, $5-a-month “base” tier in June that is supported by advertising.  That cheaper tier marks a $1 discount to CBS All Access’ entry-level price, but this base …