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Fitbit prices IPO at $20 per share, above previous price range

The Surge is one of the fitness trackers made by Fitbit, which is going public Thursday. Sarah Tew Fitbit, the first wearable-tech focused company to go public, on Wednesday priced its initial public offering at $20 per share, higher than its previous estimated range per share. The San Francisco-based company, a leading maker of fitness- and health-tracking gadgets, raised $731.5 …

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Can the Microsoft shake

Stephen Elop, who will be leaving Microsoft, talks up Windows Phone at an event last year. The company’s reorg shows that Microsoft “is determined to be a part of the mobile mind shift,” says one analyst. Sarah Tew/CNET Microsoft has a daunting task ahead: making Windows relevant in smartphones again. Likely realizing the challenges ahead, the world’s largest software maker …

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Intel buys smart

The Recon Jet, now an Intel product. Sarah Tew / CNET Intel’s is keeping up its push to become a bigger name in wearables, announcing Wednesday it acquired private Canadian smart-eyewear maker Recon Instruments. Terms of the deal weren’t disclosed. Recon makes glasses for sports and fitness with a lot of the same functions as Google’s troubled Glass eyewear, which …

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Samsung names new marketing, creative chiefs for its US ops

Marc Mathieu, the former senior vice president of global marketing at Unilever, has been named chief marketing officer at Samsung’s North American operations. Samsung Samsung on Wednesday revealed the new executives tasked with leading its North American marketing campaigns as the company struggles against Apple in the fiercely competitive mobile market. The company appointed Marc Mathieu as chief marketing officer …

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Square gives Magic Johnson a seat on its board

Magic Johnson will join the Square board of directors. Stephen Dunn, Getty Images Mobile-payments company Square will be adding some magic to its team. Former NBA star Earvin “Magic” Johnson will join its board this summer, Square said in a release on Wednesday. “I am ready to get to work as a member of Square’s board of directors so that …

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Visit E3 2015 in virtual reality right now

The Internet. Digital photography. Social media. Mobile. Once every few years, technology changes media so profoundly that the very people who create the words and videos that you read and watch must stop to completely reconsider everything we know about how to tell a story. And now, virtual reality. Virtual reality video, whether you watch it on a your phone …

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Google zooms in on smart

Nest introduced a new Web-connected security camera. James Martin/CNET SAN FRANCISCO — When Google’s Nest bought Dropcam, maker of a smart security camera, the arrival of Nest’s own home-monitoring device seemed only a matter of time. Smart-home company Nest — which is owned by the search giant — made it official Wednesday, announcing its latest Internet-connected device for the household: …

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Comcast eyeing T

T-Mobile CEO John Legere might soon have Comcast to answer to. Lori Grunin/CNET Comcast isn’t interested in T-Mobile after all. Comcast, the nation’s top cable provider, and T-Mobile’s parent, Deutsche Telekom, were supposedly exploring the possibility of a deal to buy the US carrier business, German publication Manager Magazin reported Wednesday. But Comcast isn’t interested in acquiring the nation’s fourth-largest …

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