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Prime Day 2020: Is that deal really the best deal?

Amazon Prime Day 2020, otherwise known as Oct. 13 and 14, will attract zillions of buyers seeking Black-Friday-in-October pricing on zillions of products. But here’s the thing: While there are sure to be some solid bargains, it’s a mistake to assume that every deal is the best deal. This is akin to what I call the “Costco fallacy,” which is …

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