LG 55

Got a spare £9,000 knocking around the house? Why not spend it on a new telly?

LG’s 55-inch curved OLED affair, the snappily-named 55EA9800, will start shipping in the next few days, the company said in a press release. The set was first shown off at CES, then back in April LG announced it would start selling it. And that day is almost upon us.

The 55EA9800 is different to most big tellies because it’s curved. The idea is that it reduces distortion by keeping the whole display surface the same distance from your eyes. This is supposed to “maximise immersion”, according to the press release.

The set weighs just 17kg, which isn’t too hefty at all, considering its size, and has a frame made of carbon fibre reinforced plastic. It’s also just 4.3mm thick, which is about as ridiculously slim as the company’s flat OLED set.

That flat OLED set is 55 inches across as well, and also isn’t cheap at all, setting you back a whopping £10,000. Still, you can’t put a price on fun.

There’s no word on UK availability for the curved model — the press release is in Korean, after all — but us Brits have been well served by LG’s OLED offerings before. We were the second country to be able to pre-order the flat 55EM970V OLED model. Which I suppose is a privilege, if you think nothing of dropping 10 grand on a gogglebox.

OLED is still a relatively young technology, so it’s inevitable these large sets come with big price tags. They have much better black levels, because they’re not backlit. Instead, each pixel makes its own light, meaning blacks look truly black, rather than grey as on some sets.

Would you go for a 55-inch curved OLED set? How much is too much to spend on a telly? Let me know in the comments, or on Facebook.

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LG 55

I know we’ve heard about LG’s 55-inch OLED TV set before, but it’s so far failed to make it to shop shelves. Well now comes word it’ll land here in the UK in July, exclusively for sale from Harrods. And the price? Glad you asked. It’ll set you back a cool £10,000.

Recession? What recession?

We saw the LG OLED 55EM970V a while ago, and a limited number went up for pre-order last summer for £8,000. Converting the price from South Korean won, we were expecting to have to shell out £6,300 when it went on sale properly, so the £10,000 price tag is a bit of a kicker. Still, I’m sure you can find an extra four grand knocking around somewhere. Have you checked down the back of the sofa?

Us Brits will be second only to LG’s native South Korea to be able to buy the set. Andrew Mackay, UK commercial director of home entertainment and home appliances, said in a statement: “Following the LG launch and supply to the Korean market earlier in the year, the UK is proud to be the next market to launch LG OLED TV, as this innovative and premium model launches first in Europe to UK consumers.”

The set is certainly a looker. OLED (Organic Light-Emitting Diode) TVs make for much truer black levels, because they don’t have backlights. Each pixel makes its own light instead, meaning blacks look black, instead of grey, as on some sets. The TV is also ridiculously slim, at just 4mm. That’s almost half the thickness of an iPhone 5, on a TV with a 55-inch screen. Madness.

The only catch is the price. OLED sets will come down eventually — Sony’s first effort was just 11-inches across, and was crazily expensive. If you do invest in LG’s 55-incher, do us a favour and send us some snaps. Then we can all imagine what it must be like to have it in the lounge.

Would you want a 55-inch OLED set? How much would you pay for one? Let me know in the comments, or on Facebook.

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