Roger Cheng

ZTE plays the long game of building consumer awareness

ZTE is virtually unknown in the US, and, at least for now, that seems to be OK with the company. Lixen Cheng, head of ZTE’s North America division, speaks during an interview at the CTIA Wireless show. (Credit: Lynn La/CNET) The Chinese company, which is the fourth-largest handset vendor despite its minimal presence in the …

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Pandora: We’re 150,000,000 music lovers strong

NEW ORLEANS–Pandora has surpassed 150 million users, according to CEO Joe Kennedy. The Internet radio service remains the second most downloaded app in the history of Apple’s App Store, Kennedy said during a keynote address at the CTIA Wireless conference here today. Related stories Best Wi-Fi Speaker for 2022 Best Music Streaming Service for 2022 National Dog Day Is Today: …

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Huawei plans a ‘get to know us’ campaign in the U.S.

Here’s the problem with Huawei’s image: it doesn’t have one. While known in technology circles, it is a virtual nonentity for many consumers, some of whom are probably unaware they are using a Huawei smartphone. Huawei, however, wants to change that, and is planning a large U.S. marketing campaign to build consumer awareness of its brand. The company has already …

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T

NEW ORLEANS–T-Mobile’s network will be compatible with the iPhone later this year — even if it isn’t selling it, the company said today. The wireless carrier added that it had tapped Ericsson and Nokia-Siemens for its $4 billion 4G LTE deployment. The moves will address the two biggest gaps at T-Mobile: the lack of the iPhone and a more advanced …

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Remember T

T-Mobile USA’s Bobsled, an Internet-based calling and messaging service, has become the little engine that could. In a little more than a year, Bobsled has exceeded 1 million users. That’s an impressive benchmark considering the service gets practically no marketing support and has little consumer awareness. “The popularity and continued growth of the Bobsled service is testament to consumers’ desire …

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MasterCard jumps into mobile payments with own digital wallet

NEW ORLEANS–Think there are too many digital wallets out there? MasterCard would disagree. The No. 2 payments processor today unveiled PayPass Wallet Services, its own take on the digital wallet. Initially, it will pop up in the form of a payment icon at merchant Web sites. The wallet will allow users to store all of their cards, and MasterCard plans …

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AT&T’s next business: Securing your home

NEW ORLEANS–AT&T will finally make good on its promise to let consumers remotely control every facet of their home — from the thermostat to the door locks — through any smartphone, PC, or tablet. A day before the CTIA Wireless conference kicks off, AT&T said it would enter the home security and automation business in a big way. The company …

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T

T-Mobile USA isn’t a prepaid carrier, but it might as well be. While the company’s base of contract subscribers — still a majority of its business and greatest source of revenue — has been shrinking over the past few quarters, its prepaid business continues to sign up new customers. In fact, it’s been one of the rare bright spots at …

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Nokia’s Plan B: Patent litigation

Just a few short months ago, Nokia CEO Stephen Elop and HTC CEO Peter Chou sat next to each on a panel to discuss their mutual respect for each other and shared optimism over the Windows Phone platform. Now, the two are poised to duke it out in the courtroom. Nokia said today that it had filed lawsuits against HTC, …

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T

T-Mobile USA is shaking up its marketing strategy, which includes the departure of veteran executive and chief marketing officer, Cole Brodman. Cole Brodman, pictured here at Mobilize 2011, is stepping down as marketing chief. James Martin/CNET Brodman, who has held various positions and has been with T-Mobile for 17 years, will step down, effective May 25, according to the Dow …

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