Ian Sherr

For Magic Leap to be truly magical, it needs content, content, content

Magic Leap, one of the most talked-about, overhyped startups in the tech industry, reached a major milestone this summer when it released its mixed reality headset to developers after years of promises. Now CEO Rony Abovitz and his team are working to convince developers and creative types who’ve paid $2,295 for the first-generation Magic Leap …

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Your kids hate your smartphone addiction

I can’t stay off my phone. And I’m afraid it’s hurting my 2-year-old son. Sometimes it’s a breaking news story that draws me in, other times it’s boredom. Whatever it is, this device in my hands — which gives me access to nearly all human knowledge plus all the cat videos I could ever want — is constantly calling for …

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Facebook’s Instagram promotes from within for its new leader

Instagram’s co-founders Kevin Systrom and Mike Krieger said last week that they’re leaving the photo sharing service, six years after it was bought by Facebook. On Monday, they named their successor. Adam Mosseri, who was head of product for Instagram and before that the head of Facebook’s news feed feature, has been named Instagram’s new chief. But that wasn’t all the …

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Facebook’s mission with Oculus Quest is all about VR games

I’ve gone on a lot of adventures in virtual reality, from staring down a Tyrannosaurus rex to scuba diving a shipwreck with a blue whale to sculpting neon colored statues in the air with a magic paint brush. But by far the most compelling experiences have been games, while piloting a spaceship in an epic dogfight or holding my ground …

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Facebook’s Oculus Quest could be the Honda Civic of VR

If price is keeping you from buying virtual reality gear, Mark Zuckerberg has a new headset for you. The Oculus Quest, a $399 VR headset that Facebook’s CEO unveiled Wednesday and that’s due out next spring (the company typically announces new prototypes months before they go on sale), is designed to address several nagging complaints early VR users have had about …

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Zuckerberg still wants to get 1B people into VR, but it’ll take a while

A year ago, Facebook CEO Mark Zuckerberg stood on a stage and said he wants to get 1 billion people to try virtual reality. This year, he said he’s not even 1 percent there. “We have a saying at Facebook that the journey is 1 percent finished, and in this case not even quite,” he said at his company’s VR …

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VR’s missing link? A killer app that convinces us to buy in

Chika Umeadi could be the poster child for what’s wrong with virtual reality today. At a glance, he seems like the perfect candidate to buy a VR headset. He’s an app developer and techie. He loves video games. He’s 30, unmarried and says he has the means to splurge when he wants to. Yet even though the Chicagoan has tried …

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Mission: Impossible spoof opens Apple iPhone event

Here’s one last leak for you: Apple CEO Tim Cook appeared to have accidentally tweeted what was meant as a private message.  But it wasn’t really. The company had planned it all along, as part of the opening act for its September iPhone event, spoofing the Mission: Impossible movies. For those wanting to read last-minute tea leaves, Cook’s message said, …

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Facebook and Twitter in DC: What the congressional hearings looked like up close

You know that feeling when something is important to you but other people just don’t care? That’s how some congressional lawmakers felt this week after Facebook COO Sheryl Sandberg, Twitter CEO Jack Dorsey and, notably, no one from Google testified for a combined eight hours before two committees. The hearings were kind of important, given that they focused on hot-button …

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Here’s what happened to Microsoft’s Xbox VR gaming headset

Two months ago, Microsoft said it didn’t have specific plans to create an Xbox VR headset. What it didn’t say is that it had been working on a device, but put existing VR plans on hold until better technology comes along. Microsoft courted partners over the past couple years to create games for a virtual reality headset designed to work …

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