The world runs on microchips. Not just the elaborate ones at the heart of your phone or laptop but mostly a lot of ordinary ones that you aren’t even aware of. They enable the power windows in your car and the timer in your coffee maker. But a chip shortage is putting a crimp in …

The pandemic’s stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indicates that 25% of US broadband households would prefer to watch new releases at home. Deloitte research found that 65% of respondents want at least the choice to stream a new …

Augmented reality is still unfamiliar to most people. 5G is also new, and many would argue they need each other to thrive. That means we all need to quickly learn a lot about two technologies that are supposed to be the next big thing. Now what? “The nice thing about 5G is that it’s fast and it’s low latency,” says …

Augmented reality and virtual reality are still often spoken of in the same breath, perhaps because neither has broken out enough yet to demand its own clear spotlight. 2020’s location disruption seemed like a perfect time to showcase the power of these two technologies, but it hasn’t been. Now what? AR darling Magic Leap failed to wave away the haze …

The first iPhones with 5G have arrived and, to judge by CNET headlines, the best reasons to buy one of them are either to prevent FOMO, hope for network speeds you may seldom see or to get a MagSafe power connector. Hardly a resounding endorsement to jump right in. As we (blessedly) round the corner on the last part of 2020, it’s …

Apple has entered the 5G business and, in the eyes of many, that could be the match that lights a 5G fire. But a quick scan of CNET headlines suggests that even Apple’s pixie dust isn’t yet enough to get 5G into orbit. Now what? Communicating what 5G does and when it will do it is a huge perception problem. …

The new worlds of remote work and education require nuanced audio visual skills, but most of us are happy to just get our camera working and mic unmuted. Now what? Prezi is known as a cloud-based presentation slide platform, but its latest iteration largely does away with typical slides. Prezi Video is what the video industry would call a “keying” …

Augmented Reality has been the next big thing for years – and it still isn’t. Instead, it’s been on a permanent low simmer. And while that’s more than has been achieved by 3D TV, folding phones and Quibi, AR needs to come to a boil before it overstays its welcome in the public’s mind. Now what? Perhaps a combination of Twitter …

5G is here, but it won’t really flourish on next-generation phones and 5G connected cars until the network is built out. That physical network will be more vast and dense than that which powers current networks. It’ll also cost as much as $750 billion worldwide over the next five years. Yet it comes at a time of unparalleled economic challenges …

Beyond the masks, distancing and the development of an eventual vaccine, the novel coronavirus is being fought on the streets with data: Who has it and who have they been in contact with? But people are pushing back on the idea of contact tracing in an era when many of us have had enough of the ways technology tracks us. Now what?  …