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As Amazon gets set to ship out the Kindle Paperwhite, its new e-ink e-reader that features an integrated light, its chief rival appears to be getting a price cut. At least two major retailers — Target (shown above) and Wal-Mart — are now advertising the Nook Simple Touch With GlowLight for $119. That’s $20 less than the original $139 price, and the exact cost of the entry-level Paperwhite (which, unlike the Nook, includes “Special Offers” ads).
When Barnes & Noble introduced the Nook GlowLight earlier this year, it had problems keeping up with demand (it later admitted it simply had trouble producing the GlowLight in adequate quantities at launch). Now Amazon apparently can’t make its highly anticipated e-reader fast enough to keep up with orders. On the Paperwhite’s product page, a message reads, “Due to popular demand, orders placed today are expected to ship the week of October 22nd. Limit five per customer.”
We’ll have a full review of the Kindle Paperwhite shortly, but for now you can look at our early hands-on of the product. We awarded an Editors’ Choice to the Nook GlowLight last April. Aside from the price drop, Barnes & Noble has not changed anything else.
Editors’ note: Barnes & Noble has now officially dropped the price to $119.
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