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Don’t hold your breath for Samsung to unveil the Galaxy S4 any time soon.
The successor to Samsung’s blockbuster Galaxy S3 smartphone won’t be showing up at the Consumer Electronics Show next month, CNET has learned.
At the tech confab, Samsung is planning to introduce a number of electronic products, heavily focused on televisions, according to people familiar with the company’s plans. Those announcements, however, do not include any major mobile news, and Samsung plans to showcase its mobile products at a separate media event after CES.
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Speculation about the Galaxy S4’s arrival surfaced yesterday after Samsung released a teaser video for CES. The video revealed little, but it was enough to kick off speculation and anticipation for a smartphone announcement. Samsung actually downplayed the rumor a while back, but that was largely ignored.
It wouldn’t make sense for Samsung to unveil the new version so soon, given that the Galaxy S3 continues to sell well, and the company has put its resources behind promoting the newly released Galaxy Note 2.
Many companies are holding off until Mobile World Congress in February to make their announcements, with a number, including Samsung, opting to follow the Apple model and holding their own events.
The Galaxy S3 has proven to be a hit nearly on par with Apple’s iPhone franchise. While it doesn’t draw the crazy lines and crowds, Samsung’s products have consistently ranked among the top-selling wares at each of the carriers. Part of Samsung’s success has been its ability to get a consistent version of its Galaxy S3 phone at every carrier, allowing it to tap into the largest base of customers possible.
It’s a far cry from the first Galaxy S phone, which was heavily altered and renamed by the U.S. carriers, and looked more like generic smartphones. But persistent marketing and carrier support has helped Samsung establish a reputation for quality mobile products.
