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The Android operating platform is now the top mobile OS in Australia, according to research firm Telsyte.
In new data released today, Telsyte has calculated that Google’s mobile OS accounts for 44 per cent of the Australian smartphone market, just a per cent more than Apple’s iOS. Of the 10 million-plus handsets being used across the country, the remaining market share leaves little room for smartphone alternatives Windows Phone and BlackBerry.
It has taken several years for Australians to shift to Android, with the gain for Android due to price and more choices, according to the firm’s research director Foad Fadaghi.
“Our new research shows that the lower prices, faster product cycles and carrier support has helped Android become the leading platform,” Fadaghi said in a statement.
Telsyte’s figures differ pretty wildly from the OS market share data we saw earlier in the year from Kantar Worldpanel ComTech, which had Android at 56 per cent in Australia, iOS at 30.5 per cent and Windows Phone at a small, but respectable 4.8 per cent.
Correction: The Kantar Worldpanel data referenced above relates to smartphone purchasing, not existing share of market. Kantar Worldpanel ComTech data related to ownership/installed base puts the numbers at 40.2 per cent for Android and 38.4 per cent for iOS, which paints a more closely aligned picture to the Telsyte figures.
