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A recent analysis of Twitter activity during the debut of Apple and Samsung’s latest smartphones shows a wide difference in how much both products were mentioned.
That study, done by Investing Analytics, showed that the iPhone 5 was mentioned in more than five times the number of tweets than the Galaxy S4 on the day of and the day after their respective unveilings.
“We believe a Twitter analysis of tweets about the iPhone 5 launch compared to the Galaxy S4 launch demonstrates that the iPhone continues to hold more mass appeal with consumers,” said Piper Jaffray analyst Gene Munster in a note about the data set.
“We believe this demonstrates that while interest in the Galaxy S4 is growing, Apple continues to hold a meaningful lead as the smartphone with the broadest consumer appeal,” he added.
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The actual tally during that time period was about 2.4 million tweets about the iPhone 5, whereas Samsung’s Galaxy S4 racked up around 440,000. Even so, Munster says the majority of the tweets about Samsung’s product (81 percent) were positive, up from the iPhone 5’s 73 percent.
Of course, whether all this is a precursor to the strength of Samsung’s S4 sales is totally unclear. Apple took the wraps off the iPhone 5 last September, whereas Samsung unveiled the Galaxy S4 at an event in New York earlier this month. Samsung’s device, which is a follow-up to the popular Galaxy S3, sports a higher-resolution 5-inch display, faster processor, and better cameras and battery than its predecessor. The device goes on sale in the U.K. next month, with other markets to follow.
