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Amaysim has operated in the Mobile Virtual Network Operator (MVNO) space since late 2010, delivering mobile and data plans across the Optus network.
The company has won multiple awards for both customer satisfaction and value, and its three-hour delivery service may well garner it another.
The offer is currently limited to just the Sydney CBD and North Sydney. Orders for a new SIM with a delivery address within those areas will have the card within three hours, provided the order is made before 3pm.
The service has proved popular, with a 70 per cent increase in CBD-based sales in the first week it was marketed. Amaysim plans to offer the service to Melbourne, with more capital cities following.
Amaysim recently commissioned a study from Galaxy Research, looking at what Australian shoppers expect from an online retail experience.
Speed of delivery ranked high, with 65 per cent of respondents citing it as a critical element of online shopping, and 40 per cent expecting either same- or next-day delivery.
Amaysim has also partnered with Mobicity, allowing customers to purchase phones and tablets outright directly from the Amaysim website. Mobicity is still responsible for processing the sales and providing any warranty claims for the devices sold.
According to Amaysim CEO Rolf Hanson, MVNOs are uniquely placed to service the needs of online shoppers.
“We have more straightforward product and service offerings,” Hansen said at a press briefing regarding the Galaxy study. “We offer a better consumer experience.”
This sentiment was echoed by KPMG’s Ryan McCumber. McCumber recently oversaw the authoring of a report for KPMG entitled “In search of a better customer experience“, which took a global look at customer satisfaction in the mobile telco market.
Out of the 25 countries and 106 telcos incorporated in the study, McCumber noted that “MVNOs lead the way globally in terms of the simplicity of their online shopping experience”.
