Apple now EA’s biggest retail partner, thanks to iOS

For the first time ever, brick-and-mortar retailers are not the main source of Electronic Arts’ revenue.

Speaking from a prepared statement Tuesday during the company’s earnings call, EA COO Peter Moore said that “Apple was EA’s biggest retail partner measured by sales.”

Moore didn’t say exactly how much EA earned from its iOS titles, but the company generated $90 million in smartphone and tablet revenue last quarter. Overall digital revenue hit $378 million, and the company’s total revenue reached $495 million.

If nothing else, Moore’s announcement was surprising. Electronic Arts, as one of the largest game publishers in the world, has historically relied on physical retail stores like GameStop to generate revenue. But as the company noted in its earnings call Tuesday, digital is a huge component in its business, and its iOS push seems to be paying off. EA currently offers several titles for Apple’s iPhone, iPod Touch, and iPad.

(Via GameSpot)

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