Nearly half of smartphones sold in Europe hail from Samsung

Android is flying high in Europe, due mainly to the “relentless” popularity of Samsung’s smartphone line, according to a new report.>

During a three-month period that ended in May, nearly half of all smartphones sold in Europe were produced by Samsung, Kantar Worldpanel ComTech reported Monday. The research firm found that Samsung helped lift Android to a 70.4 percent share of the key European markets, Germany, the U.K., France, Italy, and Spain. During the same period last year, its market share was at 61.3 percent.

Trailing far behind Android, Apple’s iOS platform owns only 17.8 percent of the European market, according to Kantar. Windows Phone holds 6.8 percent.

Still, Kantar reports that Samsung may need to watch out. The company’s loyalty rate in Britain stands at 59 percent, meaning that’s the percentage of current Samsung device owners who will stick with another handset from the company. Apple’s loyalty rate in the country stands at 79 percent, according to Kantar.

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