LG preps curved display smartphone, the G Flex

Get ready for the LG G Flex.

LG is preparing a smartphone with a curved display, CNET has learned. It confirms previous chatter about the company’s work with plastic OLED screen technology.

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While plans haven’t been finalized, LG will likely go with the name “G Flex” for the curved smartphone, according to a person familiar with the company’s launch plans. It will feature a 6-inch display. LG is slated to introduce the phone in November, although that date could shift. CNET obtained a sketch of the G Flex (shown above).

Details of the G Flex are emerging as Samsung readies its own smartphone with a curved display. Samsung is expected to introduce its device this month, and a version of the Galaxy Note 3 with the curved display has been rumored to be in the works.

As CNET senior editor Jessica Dolcourt explains, a flexible display doesn’t mean the phone will be able to bend or flex. Rather, the display will be set at a curved — but stationary — position. The curve is dramatic enough to comfortably fit around your face but not so angular that it looks weird.

LG touted this technology in a press release in May and introduced a curved 55-inch OLED TV panel and 5-inch plastic OLED panel as a demonstration at a trade show.

It’s a busy time for LG. The company had just released its flagship G2 smartphone. Google plans to launch an LG-built Nexus 5 in the next several weeks, according to a person familiar with the Nexus plans.

The Nexus 4 generated a bit of buzz for LG, and the G2 features a powerful and speedy processor. The company could be looking to generate even more hype with the curved display G Flex.

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