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T-Mobile’s $200 trade-in deal reportedly snagged a lot of BlackBerry owners. But 94 percent of them opted to switch to a rival device, according to the folks at TmoNews.
Announced on February 19 and ending today, the T-Mobile promotion promised $200 to any BlackBerry owner who traded in their device for a new phone. As part of the deal, customers could opt for any phone — another BlackBerry or a different device, such as an iPhone or Android phone.
To sweeten the deal in BlackBerry’s favor, T-Mobile slashed $50 off the price of a new BlackBerry Q10 or Z10 for people trading in their existing BlackBerry phones. But most apparently still went for a rival device.
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An alleged image of an internal T-Mobile memo apparently leaked to TmoNews, an independent blog focused on T-Mobile news and phone reviews, showed that 94 percent of all the people who traded in a BlackBerry device chose a non-BlackBerry device in return. The memo didn’t reveal just how many people the promotion attracted, but sources told TmoNews that the campaign was “very successful.”
T-Mobile ticked off BlackBerry and BlackBerry loyalists with a promotion last month that encouraged BlackBerry users to switch to an iPhone. The carrier launched the $200 trade-in deal as a response to the criticism amid a war of words between T-Mobile CEO John Legere and BlackBerry CEO John Chen.
CNET contacted T-Mobile for comment and will update the story with any further details.
