Related Articles
Bradley Cooper
Apple is taking a page out of Samsung’s book to boost interest in its products through celebrity appeal.
Apple posted on Thursday a position in New York City, called “buzz marketing manager.” The full-time employee would be charged with “constant and compelling exposure of Apple products with high-profile users, especially those in film and television.” Specifically, Apple wants its products placed prominently in film and television, and get in the hands of celebrities in different ways “to maximize benefit to Apple.”
Samsung has arguably become the most successful company in the space for promoting its mobile devices through celebrities. Earlier this year at the Oscars, Samsung sponsored the event and got the device into host Ellen Degeneres’ hands to snap a selfie. That picture, taken by actor Bradley Cooper and including several Hollywood stars, went viral and became one of the most shared images ever.
Although Apple doesn’t specifically mention plans to engage in a similar guerrilla marketing technique with the “buzz marketing manager,” it’s not surprising that the company is thinking of new ways to get devices in the hands of famous and rich. Samsung, its chief competitor, is doing it with major success and Apple, which will reportedly launch two new iPhones this year, wants to catch up.
The job listing says the employee will be required to gain placement for Apple products in television shows and movies. Apple, like many other companies, acquires product placement spots in shows and films to boost visibility and, hopefully, sales.
CNET has contacted Apple for comment on the new position. We will update this story when we have more information.
(Via Dwight Silverman)
