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From today, Australians will be able to take their old iPhone or iPad into any of Apple’s 21 retail shopfronts across the country to get credit towards a newer model.
Apple’s Reuse and Recycle program has been running in the US since 2006 and launched in the UK in 2012. In these overseas regions, customers can not only bring in their old iPads and iPhones, but can also recycle desktops and notebooks from both Apple and other brands.
In Australia, Apple promises consumers up to AU$250 credit when they bring their old iPhone into an Apple Store, and up to AU$215 for an old iPad. This credit can then be used to purchase either a new iPhone or iPad, while Apple will set about “responsibly recycling” the older model.
In an official statement, Apple said the program was part of its broader environmental focus, which also includes running all of the brand’s Apple Stores on renewable energy.
“iPhones and iPads hold great value,” said an Apple spokesperson. “So, Apple Retail Stores in Australia are launching a new program to assist customers who wish to bring in their previous-generation iPhone or iPad for recycling.
“In addition to helping support the environment, customers will be able to receive a credit for their returned iPhone or iPad that they can use toward the purchase of a new iPhone or iPad.”
